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Google's New Approach to Ad Blocking on YouTube: Server-Side Ad Injection

A New Battle in the Ongoing War Against Adblockers

NEWS  Google  June 14, 2024  Reading time: 2 Minute(s)

In an ongoing effort to prevent adblockers from interfering with its YouTube revenue model, Google has introduced several measures over the past year. Last June, the company began restricting video playback to three videos for users detected using adblockers, later implementing a countdown timer of 30-60 seconds before ads would start playing. Despite these attempts, adblockers like uBlock Origin have evolved to counteract these measures effectively. Read more






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