NEWS  Games  May 24, 2024  Reading time: 2 Minute(s)

Max (RS editor)

In a significant move within the gaming industry, Atari has acquired the iconic Intellivision brand along with over 200 game rights from Intellivision Entertainment LLC. This acquisition marks a pivotal moment for gaming enthusiasts, as it allows Atari to continue the legacy of classic Atari and Intellivision games while also facilitating the development of next-generation gaming experiences.

Atari, a trailblazer in the video game industry since its inception in 1972, has been synonymous with pioneering gaming experiences. With groundbreaking titles such as Asteroids, Centipede, and Missile Command, Atari played a pivotal role in shaping the early landscape of both arcade and home console gaming. The release of the Atari VCS (or 2600) in 1977 further solidified Atari's position as a key player in the industry, selling over 30 million units and captivating the imaginations of gamers worldwide.

Meanwhile, Intellivision, introduced by Mattel Electronics in 1979, provided a formidable competitor to Atari's dominance. Boasting advanced features such as speech synthesis, downloadable games, and compatibility with Atari 2600 titles, the Intellivision garnered a loyal following and sold 5 million units. Its ability to emulate arcade games with superior fidelity further distinguished it in the market.

Despite their historical significance, both Atari and Intellivision underwent changes in ownership following the video game industry crash of 1983. Subsequent attempts to revive their fortunes with newer consoles and games were met with varying degrees of success. However, the enduring popularity of their classic titles among gamers has persisted over five decades.

Atari's acquisition of the Intellivision brand signifies a strategic initiative to preserve gaming history while embracing future opportunities. By acquiring Intellivision's intellectual property, Atari can now continue distributing and developing classic Intellivision and Atari VCS games, ensuring that these timeless experiences remain accessible to gamers of all ages.

Simultaneously, Intellivision Entertainment LLC will rebrand itself as it continues its focus on developing the next-generation Amico console and family-friendly games. This realignment allows both entities to pursue their respective visions while leveraging their combined expertise and resources.

The impact of this acquisition extends beyond the digital realm, as evidenced by the introduction of new Intellivision merchandise on Atari.com. From t-shirts celebrating gaming nostalgia to intricately crafted Lego sets, these offerings serve as tangible reminders of the enduring legacy of Atari and Intellivision.

For those eager to relive the golden age of gaming, refurbished Atari 2600 consoles are readily available on platforms like Amazon. Alternatively, enthusiasts can opt for the modernized Atari 2600+ console, offering a contemporary twist on a beloved classic.

 IMAGES CREDITS: ATARI / INTELLIVISION